Collaborating with London Glassblowing, Chivas Regal has launched a new global campaign highlighting the many flavours of its 18-year-old Scotch whisky, Chivas 18.
Beautifully crafted hand-blown amber glass droplets were specially created to bring to life the complexity of the Chivas 18 blend, which has 85 flavour notes in every drop including cinnamon, honey, lavender and raspberry.
The ad campaign, spans online, social media channels, including Instagram, as well as print and outdoor. The online films and print imagery showcase a stunning composition of glass drops, each containing a different flavour note and suspended in mid-air around a bottle of Chivas 18.
World renowned glass artist Peter Layton was commissioned to design and create the hand-blown amber drops, capturing the multi-faceted nature of the blend. The photographer on the campaign was acclaimed artist Dan Tobin Smith.
Peter Layton said: “There were two main challenges we had to resolve to achieve the perfect drops. The first was to create an opening big enough to place the flavour, the second was the suspension of the drops. It took time, patience, skill and the power of collaboration to solve those perfectly.”
Watch the video below to see the campaign: